Over the last few months, there has been much eye-awakening havoc around Google’s Page Experience update. So let’s put some light on the topic to help you know what it is and why it holds so much importance.
What Is the Page Experience Update?
We all know how big Google is and how influential its SERP ranking is when it comes to having a dynamic online presence. Last year Google rolled one of such concepts that are known as Google’s page experience that plays a vital role in the entire ranking process.
This update basically combines existing user experience signals with another set of metrics called Core Web Vitals. To put it simply, the update will help Google evaluate the web usability which would in return fetch an accurate rank for the website.
Putting Google aside for a moment, user experience, in general, is important because there’s way too much competition online. A user intends to have an immediate answer for their search instead of waiting for the page or the image to load. Further, if your website is too difficult to navigate, users might feel annoyed and shift to another website to seek an answer. Likewise, if the experience is great, they are bound to visit again when in need.
Why Does it Matter?
If it takes longer than three seconds for a web page to load, there are extremely low odds for users to stick to your page. Lengthier load times have an intense impact on bounce rates. For instance, if the webpage load time raises from:
- 1 second to 3 seconds, the bounce rate rises by 32%
- 1 second to 5 seconds, bounce rate rises by 100%
Sites that take three seconds or longer are bound to lose a major section of their visitors even before they visit the land page. Multiple analyses have revealed that lowering page load time increases conversions by around three to 17 percent.
The first step to enhancing your site’s load times is to test your site employing tools like Google PageSpeed Insights. It will cue you to enter the URL, and after some minutes, you will acquire a score.
Google will likewise furnish insights on how to enhance your load times, such as:
- A/B testing
- Revising ads on your website
- Testing on multiple devices
- Anti-virus software
- Browser extensions which can estimate or revise network requests
How Can You Prepare?
Although Google’s page experience ranking update is meant to underline pages that present a quality user experience, there’s no necessity to take any intense action.
However, maintaining good SEO and incorporating practices that could fetch better user experience always prepares you for whatever changes Google throws your way in the coming months and years.
Since it is difficult to single-handedly manage all the business work and look after the search engine algorithm changes and general updates, reaching out to Australia’s leading digital agency for appropriate assistance is extremely important. This would help you maintain your mental peace.