Nvidia “unlaunches” the RTX 4080 12GB, will allegedly fork out partners’ rebranding fees



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In a weird twist to Nvidia’s GeForce RTX 40 series GPU rollout, it turns out there will be no 12GB edition of the RTX 4080 at all. Nvidia introduced an “unlaunch” of the graphics card, which would have sat underneath the RTX 4080 16GB and the RTX 4090, correctly cancelling it. The 16GB version will still release as prepared on November 16th.&#13

“The RTX 4080 12GB is a wonderful graphics card, but it’s not named ideal”, reads Nvidia’s statement. “Having two GPUs with the 4080 designation is baffling. So, we’re urgent the “unlaunch” button on the 4080 12GB.” &#13

“It’s not named correct” is a single way of putting it. Personally I was holding judgement right until benchmarks, but the RTX 4080 12GB reveal went down fairly inadequately with Computer system hardware fans, and reception just obtained even worse upon the confirmation of a lot more in-depth specs. For 1 issue, it was under no circumstances just the RTX 4080 16GB with fewer VRAM – it was a entirely distinct design, with a distinctive fundamental Ada Lovelace processor (Nvidia’s Advert104, a move under the 16GB’s Advert103). The 12GB model’s VRAM would be slower much too, with a lot less bandwidth in reality, the RTX 4080 12GB’s over-all memory bandwidth would be narrower than that of the first, 10GB RTX 3080 from the previous Ampere era. All that for a a great deal better starting price of £949 / $899, and confusing naming would demonstrate to be the the very least of Nvidia’s problems.&#13

Cancelling the launch outright continue to seems like drastic measure, notably with launch day only a single thirty day period away. And if you believe this would bring about key disruption to Nvidia’s board partners, who will have compensated for the suitable to make their very own RTX 4080 12GB cards, you are almost absolutely right. Avid gamers Nexus are reporting, citing resources within just two of these makers, that Nvidia are in fact contributing to the costs of replacing the now-worthless packaging that previous RTX 4080 12GB spouse cards would have been offered in.&#13

This indicates that the present RTX 4080 12GB stock will be rebranded as a different RTX 40 collection solution, as opposed to staying buried in the desert subsequent to Atari’s 700,000 E.T. cartridges. Logic would propose it would turn out to be the new RTX 4070 or RTX 4070 Ti, though practically nothing about a new name or release day has slipped out (past Nvidia comping the new packing containers). Hopefully it will come with a much less fanciful price tag as perfectly – the RTX 4090 has now shown that you can have the very best graphics card in the globe on pure overall performance, but it is continue to a bad deal if it fees numerous weeks’ rent.&#13

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