LED video walls are a critical component of trade show booth design. Choosing the right display and a winning video wall content strategy can significantly impact visual performance, audience engagement, and long-term value. However, LED video wall rental cost in Las Vegas should not be the sole deciding factor. Depending on the type of event, venue and time, your video wall must meet technical, and environmental requirements. Here are the 9 essential factors that will help you in making the right choice.

Pixel Pitch (Resolution) 

The distance between the centers of two adjacent pixels is called pixel pitch. This distance is measured in millimeters. Pixel pitch determines the image clarity. A smaller pixel pitch means higher resolution. A video wall with smaller pixel pitch is suitable for your trade show booth as it is ideal for close viewing distances. On the other hand, a screen with larger pixel pitch is ideal when viewers are farther away.  

• A pixel pitch less than 1.5 mm is the best for ultra-close viewing, typically under 6 feet.
• A pixel pitch from 1.5 mm to 2.5 mm is suitable for retail, boardrooms and broadcast. 
• Mid–range viewing requires pixel pitch from 2.5 mm to 4 mm. 
• If it is a large venue with a distant audience, a pixel pitch of greater than 4 mm is ideal. Brightness (Nits)

When choosing an LED video wall for your booth, make sure that the screen is bright enough to overcome ambient light. Brightness is measured in nits (cd/m²). The choice of brightness depends on the environment in which you are going to install the video wall. 

• For an indoor space such as retail or standard office, the ideal brightness ranges from 500 nits to 1,500 nits.
• Semi-outdoor venues like lobbies or covered stadiums require brightness between 1,500–3,500 nits.
• If it is an outdoor event and the screen is directly exposed to sunlight, go for brightness greater than 5,000+ nits. 

If you have installed the LED video wall in indoor venues like a trade show booth, excess brightness indoors can cause eye strain. Similarly, insufficient brightness outdoors leads to poor visibility.

Refresh Rate & Gray Scale

Low refresh rates cause rolling shutter effects in videos, and poor gray scale leads to banding. Go for a screen with higher refresh rates (≥3,840Hz) to eliminate flickering. A wider gray scale range (14–16 bits) ensures smoother color transitions and better contrast. 

Panel Quality and Durability

While the technician of your LED video wall rental company is always there in case you need to reconfigure the screen size and shape, still opt for an LED video wall with aluminum alloy cabinet. A steel cabinet is heavier. 

For an indoor event, opt for IP43+ (IP rating), and for an outdoor event, go for IP65+. The screen must have anti-static, anti-glare, and anti-moisture coatings. 

Viewing Angle

A wide viewing angle (140°–160°) maintains consistent brightness and color from different positions, while narrow angles (<120°) limit side visibility. For large audiences, choose displays with ≥160° viewing angles. Always test screens from extreme angles to check for color shifts.

Calibration & Color Consistency

There must be no patches or discoloration. Use calibration software to adjust brightness, contrast, and white balance for optimal display performance. For color accuracy, choose a standard gamut (80–90% NTSC) for general use or a wide gamut (100%+ NTSC) for high-end digital signage. To maintain uniformity over time, opt for LED walls with automatic calibration.

Power Consumption and Cooling

Depending on the brightness, an LED video wall consumes from 300–700W per m². A cooling system is essential to prevent overheating and ensure optimal performance. Passive cooling operates silently and is ideal for indoor use. Active cooling with fans is necessary for high-brightness outdoor displays to prevent overheating in demanding environments. 

Installation & Maintenance

Modular LED displays with lightweight, replaceable panels are ideal for trade show booths. Trade show booths are typically tight spaces. Front-serviceable displays allow for easier maintenance in tight spaces. Curved displays enhance immersion and visual impact but demand precise alignment for optimal performance.   

Budget

LED video wall rental cost in Las Vegas is very competitive. You don’t have to break the bank to rent a good-quality LED video wall. However, the cost greatly depends on the venue, size and technical specifications.